Privacy Policy

1.1. Personal information

We collect information that you provide directly to us, including:

• Name, email address, phone number
• Postal address
• Date of birth (for verification)
• Government-issued ID (for verification)
• Financial information (proof of funds, mortgage details)
• Payment information

1.2. Property information

• Property addresses and details
• Photos and videos of properties
• Property descriptions and pricing
• Viewing schedules and availability

1.3. Automatically collected information

• IP address and location data
• Browser type and version
• Device information
• Usage data and analytics
• Cookies and similar technologies

1.4. Communications

• Messages between buyers and sellers
• Customer support interactions
• Email correspondence
• Chat logs

2.1. To provide services

• Create and manage your account
• Process property listings
• Facilitate buyer-seller communications
• Connect you with conveyancing partners
• Process payments and subscriptions

2.2. For verification and security

• Verify your identity and property ownership
• Conduct Anti-Money Laundering (AML) checks
• Prevent fraud and abuse
• Ensure platform security

2.3. For communication

• Send service-related notifications
• Respond to your inquiries
• Send marketing communications (with your consent)
• Provide customer support

2.4. For improvement and analytics

• Analyze platform usage
• Improve our services and features
• Develop new features
• Conduct market research

4.1. With other users

• Property details are visible to verified buyers
• Your contact information is shared only with verified interested parties
• Communication history is private between parties

4.2. With service providers

• Conveyancing partners (when you instruct them)
• Payment processors (to process transactions)
• Cloud hosting providers (for data storage)
• Email service providers (for communications)
• Analytics providers (anonymized data only)

4.3. For legal compliance

• When required by law or legal process
• To protect our rights and safety
• To prevent fraud or illegal activity

4.4. Business transfers

• In the event of merger, acquisition, or sale of assets
• Users will be notified of any ownership changes

5.1. Security measures

• SSL/TLS encryption for data transmission
• Encrypted database storage
• Regular security audits
• Access controls and authentication
• Secure payment processing (PCI DSS compliant)

5.2. Your responsibility

• Keep your password secure
• Do not share account credentials
• Report suspicious activity immediately

6.1. Active accounts

• We retain your data while your account is active
• Property listings remain for the subscription period

6.2. Closed accounts

• Data retained for 2 years after account closure (for legal compliance)
• Some data retained longer for legal obligations

6.3. Deletion requests

• You may request data deletion (subject to legal requirements)
• Some data must be retained for tax and legal purposes

7.1. Access

• Request a copy of your personal data
• Understand how we process your information

7.2. Rectification

• Correct inaccurate or incomplete data
• Update your profile information

7.3. Erasure ("Right to be Forgotten")

• Request deletion of your data
• Subject to legal retention requirements

7.4. Restriction

• Limit how we process your data
• Object to certain processing activities

7.5. Data portability

• Receive your data in a structured format
• Transfer data to another service

7.6. Object

• Object to marketing communications
• Object to automated decision-making

7.7. Withdraw consent

• Withdraw consent for data processing at any time
• Does not affect prior processing based on consent

8.1. Types of cookies

• Essential cookies (required for platform functionality)
• Analytics cookies (to understand usage patterns)
• Marketing cookies (for targeted advertising, with consent)

8.2. Cookie management

• You can control cookies via browser settings
• Disabling essential cookies may affect functionality
• Cookie preference center available in settings

10.1. Data location

• Data is primarily stored in the United Kingdom
• Some service providers may be located outside the UK/EEA

10.2. Safeguards

• Adequate protection measures in place
• Standard contractual clauses with third parties
• Compliance with UK data protection requirements

12.1. Opt-in

• Marketing emails require your consent
• Newsletter subscriptions are voluntary

12.2. Opt-out

• Unsubscribe links in all marketing emails
• Update preferences in account settings
• Email hello@yoosell.co.uk to opt out

15.1. Contact us

• Email:hello@yoosell.co.uk
• We will respond within 30 days

15.2. Regulatory authority

• You have the right to complain to the Information Commissioner's Office (ICO)
• ICO website: ico.org.uk
• ICO helpline: 0303 123 1113

16.1. AI processing

• AI features process property photos and descriptions
• Processing is automated but reviewed for quality
• You can request human review of AI-generated content

16.2. Identity verification

• Biometric data processed for verification purposes
• Data processed by third-party verification providers
• Retained only as long as necessary for verification

16.3. Location data

• IP addresses collected for fraud prevention
• Service area verification (Leicestershire & Midlands)
• Not used for precise location tracking